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John Fleetwood is the Managing Director of Ethical Money, having founded the company in 2005. John has advised individuals on ethical investing since 1991, before selling his IFA business in 2006 to focus on developing social investment products that meet previously unmet needs. He is ethical funds development manager at King & Shaxson, a role that was created to launch two new ethical funds and a personal portfolio service. John also provides ethical screening for King & Shaxson's ethical investment portfolios, as well as research and training on solutions-based investments for Smith & Williamson. Latterly, John has been helping to promote and develop investment funds with a particularly high social impact.

He is well known in the ethical investment community, having founded the Ethical Investment Association, the trade body for ethical financial advisers, and having been part of the ethical investment movement since the early 1990s. John's motivation comes from his Christian belief and environmental commitment, which have led to his authorship of 'The Money Test', a comprehensive guide to Christian financial planning.

He is also a director of The Ethics Foundation which has launched the Ethics Mark, a symbol of ethical integrity, of which Ethical Money is one of the first holders.